Keywords and Penguins: A Very Short Story
Bet you don’t know about the one on penguins and keywords.
Here’s what happened with Burro.
Burro was driving his mini hauler-truck, carrying ten penguins in the back side.
A cop pulled him over and saw the ten penguins in the back.
The cop asked Burro “Are those your penguins?”
Burro said, “Sure! They’re my pets!”
The cop said, “That’s against regulations! You need to take them to the zoo right now.”
Burro nodded and drove off.
The next day the same cop pulled him over and saw the ten penguins.
All penguins were wearing sunglasses.
The cop snapped at Burro, “I thought I told you to take those penguins to the zoo.”
Burro beamed and said “I did! And we had a great time! Today we are going to the beach!”
***
Three important lessons about intent and keywords.
Lesson 1: Dig deeper when analyzing keywords. A search for the word “orange” can mean the fruit. Or the color.
Lesson 2: No stuffing. Find the right zoo for your penguins. Also, find the right content for your keywords.
Lesson 3: Don’t just carry a large list of keywords (penguins). Use them in the right place (in the right zoo).
Note: Burro is a fictional character I have written about on, mainly, LinkedIn to make a point (Entirely fictional. Any resemblance is coincidental and unintended).
Almost always, my Burro stories are based on jokes that I have heard/read. I try to learn and share the lessons behind the humour. My favorite number is three, so I create three lessons.
Originally published on LinkedIn
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