We select 5 questions that Kathy, Senior Growth Officer at Uber, answered in her AMA with GrowthHackers.
1. On Keeping Growth Teams Engaged Sans Many Wins
Accept as a challenge to use data to inform new ways of working. Gamify by keeping tally of our wins and losses. Makes for a fun competitive spirit.
2. On Differences Between B2B and B2C Implementation
Onboarding journey of the audience. For Uber, short ads for B2C to generate trial. B2B may need more ad impressions and supplementary content.
3. On Strategies to Launch Successfully in New Markets
One size doesn’t fit all. We hired teams in-region and localize regional marketing creatives. That makes each region feel supported and gets local context in messaging.
4. On Managing Best Practices for Freemium Programs
Getting more free users is not the most important step. Best track the action like users uploading docs or trying certain features.Build campaigns to optimize these actions.
5. On Using Channels for Re-targeting for Outdoor Industry
Strategies depend on data you can collect, not on type of industry. See how you’re establishing your 1st touchpoint to build a list. On a website it’s different; in-store it’s different.
Full original content available here: GrowthHackers (owners of full original content)
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